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  • Delivering E-Learning : A Complete Strategy for Design Application and Assessment
    Delivering E-Learning : A Complete Strategy for Design Application and Assessment

    Delivering E-Learning describes a new and better way of understanding e-learning.The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach.It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths. The current way most people look at e-learning is flawed, and this means they are missing its full potential.This book provides a clear framework to better understand e-learning.Proposing a strategic approach to implementing e-learning, the author demonstrates how to align e-learning strategy with learning and business strategies.It offers a complete resource for applying e-learning to any organization.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Web Application Security : Exploitation and Countermeasures for Modern Web Applications
    Web Application Security : Exploitation and Countermeasures for Modern Web Applications

    In the first edition of this critically acclaimed book, Andrew Hoffman defined the three pillars of application security: reconnaissance, offense, and defense.In this revised and updated second edition, he examines dozens of related topics, from the latest types of attacks and mitigations to threat modeling, the secure software development lifecycle (SSDL/SDLC), and more. Hoffman, senior staff security engineer at Ripple, also provides information regarding exploits and mitigations for several additional web application technologies such as GraphQL, cloud-based deployments, content delivery networks (CDN) and server-side rendering (SSR).Following the curriculum from the first book, this second edition is split into three distinct pillars comprising three separate skill sets:Pillar 1: Recon-Learn techniques for mapping and documenting web applications remotely, including procedures for working with web applicationsPillar 2: Offense-Explore methods for attacking web applications using a number of highly effective exploits that have been proven by the best hackers in the world.These skills are valuable when used alongside the skills from Pillar 3. Pillar 3: Defense-Build on skills acquired in the first two parts to construct effective and long-lived mitigations for each of the attacks described in Pillar 2.

    Price: 52.99 £ | Shipping*: 0.00 £
  • Advanced Android Application Development
    Advanced Android Application Development

    Advanced Android (TM) Application Development, Fourth Edition, is the definitive guide to building robust, commercial-grade Android apps.Systematically revised and updated, this guide brings together powerful, advanced techniques for the entire app development cycle, including design, coding, testing, debugging, and distribution.With the addition of quizzes and exercises in every chapter, it is ideal for both professional and classroom use. An outstanding practical reference for the newest Android APIs, this guide provides in-depth explanations of code utilizing key API features and includes downloadable sample apps for nearly every chapter.Together, they provide a solid foundation for any modern app project. Throughout, the authors draw on decades of in-the-trenches experience as professional mobile developers to provide tips and best practices for highly efficient development.They show you how to break through traditional app boundaries with optional features, including the Android NDK, Google Analytics and Android Wear APIs, and Google Play Game Services. New coverage in this edition includes Integrating Google Cloud Messaging into your apps Utilizing the new Google location and Google Maps Android APIs Leveraging in-app billing from Google Play, as well as third-party providers Getting started with the Android Studio IDE Localizing language and using Google Play App Translation services Extending your app's reach with Lockscreen widgets and DayDreams Leveraging improvements to Notification, Web, SMS, and other APIs Annuzzi has released new source code samples for use with Android Studio.The code updates are posted to the associated blog site: http://advancedandroidbook.blogspot.com/ This title is an indispensable resource for intermediate- to advanced-level Java programmers who are now developing for Android, and for seasoned mobile developers who want to make the most of the new Android platform and hardware. This revamped, newly titled edition is a complete update of Android (TM) Wireless Application Development, Volume II: Advanced Topics, Third Edition.

    Price: 44.49 £ | Shipping*: 0.00 £
  • Financial Data Analytics : Theory and Application
    Financial Data Analytics : Theory and Application

    ?This book presents both theory of financial data analytics, as well as comprehensive insights into the application of financial data analytics techniques in real financial world situations.It offers solutions on how to logically analyze the enormous amount of structured and unstructured data generated every moment in the finance sector.This data can be used by companies, organizations, and investors to create strategies, as the finance sector rapidly moves towards data-driven optimization. This book provides an efficient resource, addressing all applications of data analytics in the finance sector.International experts from around the globe cover the most important subjects in finance, including data processing, knowledge management, machine learning models, data modeling, visualization, optimization for financial problems, financial econometrics, financial time series analysis, project management, and decision making.The authors provide empirical evidence as examples of specific topics.By combining both applications and theory, the book offers a holistic approach.Therefore, it is a must-read for researchers and scholars of financial economics and finance, as well as practitioners interested in a better understanding of financial data analytics.

    Price: 149.99 £ | Shipping*: 0.00 £
  • How do I write an application for the field of online marketing and possibly e-commerce?

    When writing an application for the field of online marketing and e-commerce, it is important to highlight your relevant experience and skills. Start by showcasing your knowledge of digital marketing strategies, such as SEO, social media marketing, and email campaigns. Additionally, emphasize any previous experience with e-commerce platforms, such as Shopify or WooCommerce. Tailor your application to the specific job requirements and demonstrate your ability to drive online sales and increase brand visibility. Finally, don't forget to include any certifications or courses you have completed related to online marketing and e-commerce to strengthen your application.

  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

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  • Hands-On Enterprise Application Development with Python : Design data-intensive Application with Python 3
    Hands-On Enterprise Application Development with Python : Design data-intensive Application with Python 3

    Architect scalable, reliable, and maintainable applications for enterprises with PythonKey FeaturesExplore various Python design patterns used for enterprise software developmentApply best practices for testing and performance optimization to build stable applicationsLearn about different attacking strategies used on enterprise applications and how to avoid themBook DescriptionDynamically typed languages like Python are continuously improving.With the addition of exciting new features and a wide selection of modern libraries and frameworks, Python has emerged as an ideal language for developing enterprise applications.Hands-On Enterprise Application Development with Python will show you how to build effective applications that are stable, secure, and easily scalable. The book is a detailed guide to building an end-to-end enterprise-grade application in Python.You will learn how to effectively implement Python features and design patterns that will positively impact your application lifecycle.The book also covers advanced concurrency techniques that will help you build a RESTful application with an optimized frontend.Given that security and stability are the foundation for an enterprise application, you’ll be trained on effective testing, performance analysis, and security practices, and understand how to embed them in your codebase during the initial phase.You’ll also be guided in how to move on from a monolithic architecture to one that is service oriented, leveraging microservices and serverless deployment techniques. By the end of the book, you will have become proficient at building efficient enterprise applications in Python. What you will learnUnderstand the purpose of design patterns and their impact on application lifecycleBuild applications that can handle large amounts of data-intensive operationsUncover advanced concurrency techniques and discover how to handle a large number of requests in productionOptimize frontends to improve the client-side experience of your applicationEffective testing and performance profiling techniques to detect issues in applications early in the development cycleBuild applications with a focus on securityImplement large applications as microservices to improve scalabilityWho this book is forIf you’re a developer who wants to build enterprise-grade applications, this book is for you.Basic to intermediate-level of programming experience with Python and database systems is required to understand the concepts covered in this book.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Experiential Marketing : Integrated Theory & Strategic Application
    Experiential Marketing : Integrated Theory & Strategic Application

    At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices.This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications.The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

    Price: 47.99 £ | Shipping*: 0.00 £
  • Quantitative Portfolio Optimization : Advanced Techniques and Application
    Quantitative Portfolio Optimization : Advanced Techniques and Application

    Expert guidance on implementing quantitative portfolio optimization techniques In Quantitative Portfolio Optimization: Theory and Practice, renowned financial practitioner Miquel Noguer, alongside physicists Alberto Bueno Guerrero and Julian Antolin Camarena, who possess excellent knowledge in finance, delve into advanced mathematical techniques for portfolio optimization.The book covers a range of topics including mean-variance optimization, the Black-Litterman Model, risk parity and hierarchical risk parity, factor investing, methods based on moments, and robust optimization as well as machine learning and reinforcement technique.These techniques enable readers to develop a systematic, objective, and repeatable approach to investment decision-making, particularly in complex financial markets.Readers will gain insights into the associated mathematical models, statistical analyses, and computational algorithms for each method, allowing them to put these techniques into practice and identify the best possible mix of assets to maximize returns while minimizing risk.Topics explored in this book include: Specific drivers of return across asset classesPersonal risk tolerance and it#s impact on ideal asses allocationThe importance of weekly and monthly variance in the returns of specific securities Serving as a blueprint for solving portfolio optimization problems, Quantitative Portfolio Optimization: Theory and Practice is an essential resource for finance practitioners and individual investors It helps them stay on the cutting edge of modern portfolio theory and achieve the best returns on investments for themselves, their clients, and their organizations.

    Price: 80.00 £ | Shipping*: 0.00 £
  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

  • Do you have to study for web development and web design?

    Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.

  • What is application development at Daimler?

    Application development at Daimler involves the creation and maintenance of software applications that support the company's various business functions. This includes developing custom applications for specific business needs, as well as maintaining and updating existing applications to ensure they meet the evolving requirements of the business. Application development at Daimler also involves working closely with other teams and stakeholders to understand their needs and deliver high-quality, user-friendly solutions that drive efficiency and innovation within the company.

  • What are the chances of working as a specialized computer scientist in web application development?

    The chances of working as a specialized computer scientist in web application development are quite good, as the demand for skilled professionals in this field continues to grow. With the increasing reliance on web-based technologies for businesses and individuals, there is a constant need for experts who can design, develop, and maintain web applications. By acquiring the necessary skills and experience in web application development, individuals can position themselves well for a successful career in this specialized area of computer science. Additionally, staying updated with the latest trends and technologies in web development can further enhance one's prospects in this field.

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