Products related to Coding:
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Web Coding & Development All-in-One For Dummies
Learn the in-demand skills that let you turn lines of code into websites and apps Web Coding & Development All-in-One For Dummies is a one-stop resource for would-be developers who need guidance on the languages and steps used to build websites and applications.Learn the coding ropes and expand your existing skillset with this easy-to-understand guide.In these complete mini-books, you’ll walk through the basics of web development, structuring a page, building and processing web forms, and beyond.Learn how to build a website or create your very own app with the advice of web coding and development experts.This edition expands JavaScript and CSS coverage while providing new content on server-side coding and the development stack.Get essential knowledge of how web development works—even if you’ve never written a line of code in your lifeLearn HTML, CSS, JavaScript, and other languages essential for building websites and appsDiscover how to make optimize your sites and apps for mobile devicesExpand on what you already know and improve your employabilityThis Dummies All-in-One is great for you if want to develop coding skills but don’t have a programming background.It’s also perfect for professionals looking to brush up on their web development skills and get up to date on the latest trends and standards.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Content Strategy for the Web
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
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What is the exact difference between source coding and channel coding in digital modulation?
Source coding and channel coding are two different processes in digital modulation. Source coding is the process of compressing the data to reduce the amount of information that needs to be transmitted. It aims to remove redundancy and irrelevant information from the source data. On the other hand, channel coding is the process of adding redundancy to the data before transmission in order to make it more resilient to errors that may occur during transmission. It aims to protect the data from noise and interference in the communication channel. In summary, source coding reduces the amount of data to be transmitted, while channel coding adds redundancy to protect the data during transmission.
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How does coding and code security work?
Coding involves writing instructions in a programming language to create software or applications. Code security involves implementing measures to protect this code from unauthorized access, modification, or exploitation. This can include using encryption, authentication, and access control mechanisms to safeguard the code and the data it processes. Regular code reviews, testing, and updates are also essential to identify and address vulnerabilities that could be exploited by malicious actors.
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the difference between the coding and non-coding strand?
The coding strand, also known as the sense strand, is the DNA strand that has the same sequence as the mRNA that is transcribed from it. This means that the coding strand has the same sequence as the resulting protein. On the other hand, the non-coding strand, also known as the template strand, is the DNA strand that is used as a template for the synthesis of mRNA during transcription. It has a complementary sequence to the mRNA and does not directly code for the protein.
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International Marketing Strategy: Analysis, Development and Implementation
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Marketing Strategy : Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited.The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach.This base toolkit will support students’ decision-making processes and equip them for a world driven by big data.The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments- Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Strategic International Marketing : Strategy Development and Implementation
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets.This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications.It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.Supplementary online resources are available to aid instructors.
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Principles of Digital Communication and Coding
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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What is Huffman coding?
Huffman coding is a method used for lossless data compression, where variable-length codes are assigned to different characters based on their frequencies in the input data. This technique ensures that more frequent characters are assigned shorter codes, while less frequent characters are assigned longer codes, resulting in overall compression of the data. Huffman coding is widely used in various applications, such as file compression algorithms and data transmission protocols, to reduce the size of data without losing any information.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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How can one learn coding?
One can learn coding through a variety of resources such as online tutorials, coding bootcamps, and formal education programs. There are many websites and platforms that offer free or paid coding courses, such as Codecademy, Coursera, and Udemy. Additionally, joining coding communities and forums can provide valuable support and guidance from experienced programmers. It's also important to practice coding regularly and work on real-world projects to gain practical experience and improve skills.
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