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  • JavaScript and jQuery : Interactive Front-End Web Development
    JavaScript and jQuery : Interactive Front-End Web Development

    Jon Duckett’s best-selling, full-color introduction to JavaScript—filled with techniques to make websites more interactive and engaging Learn JavaScript and jQuery from the author who has inspired hundreds of thousands of beginner-to-intermediate coders.Build upon your HTML and CSS foundation and take the next step in your programming journey with JavaScript.The world runs on JavaScript and the most influential tech companies are looking for new and experienced programmers alike to bring their websites to life.Finding the right resources online can be overwhelming.Take a confident step in the right direction by choosing the simplicity of JavaScript & jQuery: Interactive Front-End Web Development by veteran web developer and programmer Jon Duckett. Widely regarded for setting a new standard for those looking to learn and master web development, Jon Duckett has inspired web developers through his inventive teaching format pioneered in his bestselling HTML & CSS: Design and Build Websites.He also has helped global brands like Philips, Nike, and Xerox create innovative digital solutions, designing and delivering web and mobile projects with impact and the customer at the forefront. In JavaScript & jQuery, Duckett shares his real-world insights in his unique and highly visual style: Provides an efficient and user-friendly structure that allows readers to progress through the chapters in a self-paced formatCombines full-color design graphics and engaging photography to explain the topics in an in-depth yet straightforward manner Recreates techniques seen on other websites such as sliders, content filters, form validation, Ajax content updates, and much more Is perfect for anyone looking to create web applications and games, design mobile apps, or redesign a website using popular web development tools JavaScript & jQuery is clear and actionable, providing organized instruction in ways that other online courses, tutorials, and books have yet to replicate.For readers seeking a personable yet professional guide to using JavaScript in the real world, this one-of-a-kind guide is for you. JavaScript & jQuery is also available as part of two hardcover and paperback sets depending on your web design and development needs: Web Design with HTML, CSS, JavaScript, and jQuery Set Paperback: 9781118907443 Hardcover: 9781119038634 Front-End Back-End Development with HTML, CSS, JavaScript, jQuery, PHP, and MySQL SetPaperback: 9781119813095 Hardcover: 9781119813088

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  • Connecting Arduino to the Web : Front End Development Using JavaScript
    Connecting Arduino to the Web : Front End Development Using JavaScript

    Create physical interfaces that interact with the Internet and web pages.With Arduino and JavaScript you can create interactive physical displays and connected devices that send data to or receive data from the web.You'll take advantage of the processes needed to set up electronic components, collect data, and create web pages able to interact with electronic components. Through exercises, projects, and explanations, this book will give you the core front end web development and electronics skills needed to create connected physical interfaces and build compelling visualizations with a range of JavaScript libraries. By the end of the book you will have developed fully working interactive prototypes capable of sending data to and receiving data from a physical interface.Most importantly, Connecting Arduino to the Web will give you a taste of what is possible and the knowledge to create your own connected physical interfaces and bring the web into your electronics projects. What You'll LearnBuild an Internet of Things dashboard that updates with electronics attached to an ArduinoUse components to interact with online 3D displaysCreate web pages with HTML and CSSSet up a Node.js serverUse WebSockets to process live dataInteract with scalable vector graphics (SVG)Who This Book Is ForTechnologists, developers, and enthusiasts looking to extend their skills, be able to develop physical prototypes with connected devices, and with an interest in getting started with IoT.Also, those excited by the possibilities of connecting the physical and the web.

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  • Digital Analytics for Marketing
    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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  • Content Strategy for the Web
    Content Strategy for the Web

    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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  • Which front-end certificates are good?

    Some popular and well-regarded front-end certificates include the Google Developer Certification, the FreeCodeCamp Front End Development Certification, and the Microsoft Certified: Front End Web Development. These certificates are recognized in the industry and can help demonstrate your skills and knowledge in front-end development to potential employers. It's important to research and choose a certificate program that aligns with your career goals and the specific skills you want to develop.

  • Why is the front end squeaking?

    The front end may be squeaking due to worn out or dry suspension components such as ball joints, control arm bushings, or sway bar links. These components can become worn or dry over time, leading to friction and squeaking when the vehicle is in motion. It is important to have the front end inspected by a mechanic to identify the exact cause of the squeaking and address any necessary repairs to ensure the safety and performance of the vehicle.

  • Windows or macOS for web design/web development?

    Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.

  • Can a front-end developer earn more than a back-end developer?

    Yes, a front-end developer can earn more than a back-end developer in certain cases. The salary of a developer depends on various factors such as experience, skills, location, and demand for their expertise. Front-end developers with strong skills in modern frameworks and technologies such as React or Angular may be in higher demand and command higher salaries than back-end developers with less specialized skills. Additionally, the industry and company size can also impact the salary discrepancy between front-end and back-end developers.

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  • eMarketing : Digital Marketing Strategy
    eMarketing : Digital Marketing Strategy

    eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.

    Price: 54.99 £ | Shipping*: 0.00 £
  • International Marketing Strategy: Analysis, Development and Implementation
    International Marketing Strategy: Analysis, Development and Implementation

    Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

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  • Strategic International Marketing : Strategy Development and Implementation
    Strategic International Marketing : Strategy Development and Implementation

    Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets.This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications.It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.Supplementary online resources are available to aid instructors.

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  • Marketing Strategy : Based on First Principles and Data Analytics
    Marketing Strategy : Based on First Principles and Data Analytics

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited.The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach.This base toolkit will support students’ decision-making processes and equip them for a world driven by big data.The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments- Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

    Price: 54.99 £ | Shipping*: 0.00 £
  • What is the connection between web design and web development?

    Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.

  • Which language is used for web design and web development?

    The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.

  • Why do American trucks have a long front end?

    American trucks have a long front end for several reasons. First, the long hood allows for larger and more powerful engines to be installed, which is important for hauling heavy loads and towing. Additionally, the long front end provides better weight distribution, stability, and improved handling, especially at high speeds. Finally, the long hood also provides more space for cooling systems, which is crucial for heavy-duty towing and hauling applications. Overall, the long front end of American trucks is designed to optimize performance, power, and functionality for the specific needs of truck drivers and operators.

  • What is better: Saleswoman for Marketing Communication or E-Commerce?

    The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.

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