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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 165.00 £ | Shipping*: 0.00 £ -
Content Strategy for the Web
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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Security Camera | 4G Sim Card Compatibility
Security Camera | 4G Sim Card Compatibility. Security Camera For Live Monitoring And Safety Of Your Home. If you're looking for a reliable outdoor security camera that can be used in remote areas with limited internet connectivity, the security camera is the perfect choice for you. Designed with a durable metal casing to withstand harsh weather conditions, and with its 1080P HD video quality, the security camera will capture crystal-clear footage of your property. It features 2-way audio for communicating with anyone near the camera. With its easy setup, you can set the security camera up and running in just a few minutes.. 4G SIM Card Compatibility. The security camera is 4G SIM card compatible, so you can access live video footage from your security camera without relying on a Wi-Fi network. This is perfect for remote areas, construction sites, and other areas with limited internet connectivity. Simply insert a 4G SIM card into the camera and access the footage from anywhere, anytime.. 1080P HD Video Quality. The security camera is capable of capturing high-quality 1080P HD video, providing clear and detailed footage of your property. This allows you to see everything that's happening in and around your property, even in low-light conditions.. 2-Way Audio. The security camera comes equipped with a built-in microphone and speaker for 2-way audio communication. Speak to anyone within earshot of the camera. It’s an ideal tool for monitoring and communicating with employees, family members, or visitors from remote locations.. Support Network. The security camera is compatible with most network video recorders on the market. You can easily integrate it into your existing security system or use it as a standalone security camera, making this flexible to use with the technology of your choosing.. Easy To Set-Up. Set the security camera up in minutes using the app and P2P technology. Simply scan the QR code, and the app will guide you through the process. Have the camera up and running quickly, without any complicated configurations to work out.. What’s In The Box?. 1 x security camera. 1 x power adaptor. 1 x antenna. 1 x gasket. 1 x 64G TF Card. 1 x screw kit. 1 x user manual. Technical Specifications. Camera Resolution: 5.0 MP. Maximum storage supported: Up to 128GB SD TF card. Waterproof rating: IP66. Size: 168 mm x 66 mm x 60 mm. Lens: 4 mm. Audio input: Built-in mic. Audio output: Built-in speakers. Power supply: DC 12V/2A. Viewing angle: 90°. Night vision distance: Up to 30m
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Windows or macOS for web design/web development?
Both Windows and macOS are viable options for web design and development. Windows is known for its compatibility with a wide range of software and hardware, making it a popular choice for developers. On the other hand, macOS is preferred by many designers for its sleek interface and seamless integration with other Apple products. Ultimately, the choice between Windows and macOS comes down to personal preference and the specific tools and software you prefer to use for your web design and development projects.
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What is the connection between web design and web development?
Web design and web development are closely related disciplines that work together to create functional and visually appealing websites. Web design focuses on the aesthetics and user experience of a website, including layout, color scheme, and typography. Web development, on the other hand, involves the technical aspects of building a website, such as coding, programming, and implementing functionality. Both web design and web development are essential for creating a successful website that engages users and meets their needs.
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Which language is used for web design and web development?
The primary language used for web design and web development is HTML (Hypertext Markup Language) for creating the structure and content of web pages. CSS (Cascading Style Sheets) is used for styling and formatting the visual presentation of web pages. JavaScript is used for adding interactivity and dynamic functionality to web pages. These three languages are the core technologies for building and designing websites and web applications.
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What is better: Saleswoman for Marketing Communication or E-Commerce?
The answer to this question depends on individual preferences and strengths. A saleswoman for marketing communication may be better suited for someone who enjoys building relationships, networking, and effectively communicating the value of products or services to potential clients. On the other hand, e-commerce may be a better fit for someone who is tech-savvy, enjoys analyzing data, and is interested in the digital marketplace. Both roles offer unique opportunities for success and growth, so it ultimately comes down to personal interests and skills.
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eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
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Marketing Strategy : Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited.The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach.This base toolkit will support students’ decision-making processes and equip them for a world driven by big data.The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments- Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Strategic International Marketing : Strategy Development and Implementation
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets.This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications.It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.Supplementary online resources are available to aid instructors.
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International Marketing Strategy: Analysis, Development and Implementation
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Do you have to study for web development and web design?
Yes, studying is essential for both web development and web design. These fields require a strong understanding of programming languages, design principles, and best practices. Whether through formal education, online courses, or self-study, gaining knowledge and skills in areas such as HTML, CSS, JavaScript, and user experience design is crucial for success in web development and web design. Continuous learning and staying updated with the latest technologies and trends is also important in these rapidly evolving fields.
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What is the DirectX compatibility?
DirectX compatibility refers to the ability of a device or software to work with Microsoft's DirectX technology, which is a collection of APIs designed for multimedia tasks such as gaming, video playback, and graphics rendering on Windows-based systems. Devices or software that are DirectX compatible can take advantage of the features and optimizations provided by DirectX to deliver better performance and visual quality. This compatibility is important for ensuring smooth and efficient operation of multimedia applications on Windows platforms.
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Is the SSD compatibility guaranteed?
SSD compatibility is not guaranteed across all devices. Different devices may have different requirements and limitations when it comes to SSD compatibility. It is important to check the specifications and requirements of your device to ensure that the SSD you are considering is compatible. Additionally, some devices may require specific types of SSDs, such as M.2 or SATA, so it is important to verify compatibility before making a purchase.
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What is the CPU compatibility?
The CPU compatibility refers to the ability of a CPU to work with a specific motherboard. This includes factors such as the socket type, chipset, and BIOS support. It is important to ensure that the CPU is compatible with the motherboard in order for the computer to function properly. Incompatible CPUs may not fit into the socket or may not be recognized by the motherboard, leading to system instability or failure. It is important to check the compatibility of the CPU and motherboard before purchasing or upgrading components.
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